DNA International Trading is a leading distribution agency for internationally acclaimed hair and lifestyle brands. Managing Director Kiran Alphonso who is at the helm of the company and has over 2 decades of experience in the filed, has managed to drive growth and sales for the brands in DNA’s portfolio.

DNA International Trading was established in 1999, with globally renowned brands looking at DNA to carve a niche for their products in the UAE and Middle East. Our commitment is to deliver the best service and results for our line of products. And in doing so, we are the leading and sole distributor / supplier of various hair care and body care products in the U.A.E. and other GCC countries.

We align ourselves with our customers as partners to assist them in achieving their goals and objectives. It is because of this that we have developed a reputation as a premier vendor in the salon industry.

DNA International Trading is driven by quality service and does so by;

  • Honing positive relations with retailers and professional beauty salons.
  • Understanding the needs of the product and executing the business strategy that fits the regional market.
  • Providing the necessary added value in service and execution in order to achieve and surpass set goals and expectations.
  • Continuously adapting to the market to remain at the forefront of new developments and shift.
  • Providing a bespoke service for each brand in order to capitalize on its uniqueness.
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